Content Marketing

I help brands create engaging content for their blogs. Here are some of the pieces I’ve done:

Where Does Grocery Store Produce Come From? — Your supply of store-bought produce has lived a long journey before it reaches your table. But where exactly has it been?

Inside Durham’s Big Spoon Roasters — A profile of Big Spoon Roasters, a local brand that produces peanut butter products.

Guide to the Gender Pay Gap — It’s real, it affects different women in different ways, and it’s not going away as quickly as you might think.

Thank a Farmer!  I spoke with five farmers who received disaster relief grants after Hurricane Florence to see how the recovery effort is going. 

3 Reasons Why Women Walk Away From Leadership Positions (Also featured on Fox Business.) — An analysis of career changes made by women in high-level corporate positions.

Fidelity’s Women-Focused Culture Breaks the Mold in a Male-Dominated Industry — Female representation at top career levels, attractive benefits and perks, and a company culture that values women are all representative of Fidelity’s commitment to supporting its employees.

Making Customers Happier, Using a Little Thing Called Lagniappe — Use this New Orleanian tradition to delight your store’s customers. 

Wellness delivered at UNC Chapel Hill — A Q&A with UNC’s head of work-life wellness on campus.

New Study Reveals How Men Perceive Support for Women at Work — Men don’t think things are great, but they think they’re a lot better than women think they are.

Are Glassdoor’s 2017 Best Places to Work Also Great for Women? — Glassdoor recently released its annual Best Places to Work list, and we were curious to see how their ratings line up with the ratings from women on InHerSight.

7 Companies Committed to Having Women at the Top — A list of companies that get high scores for female representation in management from the women working directly at the companies.

These Two Retail Employers Are Capturing and Retaining Talent in 2017 — With employee turnover rates on the rise across the board over the last year, companies are forced to step up the long game to keep their talent base engaged. Here are two employers that are tackling the task.

Want to be the Boss? — Five companies in a variety of industries, from retail to tourism, with great management opportunities for women.

(M)eat Local: Female Entrepreneurs on a Mission at Firsthand Foods — A Q&A with the owner of meat provider Firsthand Foods.

Retrain Your Brain — An exploration of neuroplasticity, and how to do what you think you can’t. 

Build Your Brand — Six ways to be a social media maven.